About

All my working life I have been helping small companies and creative humans share the ideas and products that they have built from their own imagination, and with their own hands and hearts.  I have been privileged to work with folks who through their own creations, add beauty and value to the world.

When you work in start-up companies or with small, innovative ventures, the available budget is often tiny, but the rewards can be great. Big L Services is my new endeavor, and my goal is to share what I’ve learned in over 25 years of doing sales and marketing for some exciting, vital companies. Granted, by the time Paul Reed Smith Guitars, the first company I ever worked for, had gone from a crew of 20 to over 100 people, my budget for marketing was considerable, still we focused on understanding the business from the point of view of the end-user, in other words we focused on what would make it relatable, desirable and useful, and on how best to get that idea across in a market crowded with great products.

Where I’ve been.

Paul Reed Smith Guitars. 1986-1996. During my tenure, the company grew to be the third largest electric guitar manufacturer in the country. The goal was to build the best guitar in the world and to make people want to own that guitar.  I worked with folks who believed in what they had to offer. We were fiercely diligent and smart in the management of every aspect of the brand. While there, I had the opportunity to work and learn from the very best graphic designers, photographers, art directors and copy writers.

Footworks Percussive Dance Company. 1998-2000. Another beautiful, small company based in Annapolis MD. Who would have dreamed that a team of eight Appalachian cloggers and three musicians could make a good living for themselves. As managing director, I was at the helm for their biggest year.

Pantheon-Bourgeois Guitars. 2001-2015. Responsible for every aspect of sales and marketing in this small but mighty company. We designed, built and delivered exquisite hand-made guitars throughout the world.   It is amazing what you can do with the tiniest budget when you believe in your product.